[forthcoming), book illustrating in practice Irish enterprises competing on difference, cultural distinctiveness,….
‘Meon Gaelach, Aigne Nualaíoch’, Coiscéim, Binn Éadair, Baile Átha Cliath 13, 2011.
(co-edited with Joe Mulholland), ’The Irish Economic Crisis - Time to Act’, Essays from the 2009 MacGill Summer School’ on theme The Irish Economy - What went wrong? How will we fix it?, Carysfort Press, Dublin, 2009.
(co-written with James J. Kennelly), ‘Capitalising on Culture, Competing on Difference: Innovation, Learning and Sense of Place in a Globalising Ireland’, Blackhall Publishing, Blackrock, Co. Dublin, 2008.