Overview
After two decades of exceptional economic growth and cultural change, Ireland faces the greatest challenge yet: how to create sustainable competitive advantage to guarantee success in the future.
It is becoming apparent that pouring money into scientific research and technology is not enough to encourage a culture of innovation in business, public services, education and communities.
We must realise the potential of resources that are truly unique to Ireland, that are inimitable and represent our difference in a global context. Social and cultural capital, sense of place and national identity are such valuable resources. These, along with science and research, can feed into and enhance learning in Irish business and society to create true competitive advantage.
With recent power-sharing arrangements in the North, and immigration changing the island’s ethnic make-up, now is the time to examine what a holistic approach to development both as an economy and a society might mean for Ireland over coming decades.
The title of this interesting and stimulating book demonstrates its purpose. It challenges Ireland to really think about the complex relationship between global economic integration and our defining differences. It makes a real contribution to a valuable debate.
- PETER SUTHERLAND, Chairman of BP plc and former EU Commissioner
This book confirms something not widely appreciated: as Irish business becomes global, the local is as important as ever. Innovation is about creating value through quality, relationships, service and trust. To succeed, people’s hearts as well as minds must be engaged.
- SEÁN QUINN, founder of the Quinn Group
FINBARR BRADLEY was a professor at DCU, NUI Maynooth and UCD. He has an engineering degree from UCC and a Ph.D. from the Stern Business School, New York University.
JAMES J. KENNELLY is on the faculty at Skidmore College, New York. He graduated from Montclair State University and holds a Ph.D. from the Stern Business School, New York University.
ISBN 978-1-84218-149-2
Ordering Information
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